Behind the Label: Meet Our Founder

DeeBee’s Organics founder, Dr Dionne Laslo-Baker is a Canadian expert on the impacts of environmental toxins - especially in the food chain - on child health. A PhD medical researcher in the field of maternal-fetal toxicology, her doctorate focused on the effects of exposure to chemicals during pregnancy on fetal development. A strong proponent for the health science behind organic food, Dionne founded DeeBee's Organics on a mission to make 'conscious' snacking really fun!

Kids: The Best Innovators

One afternoon, Dr. Dionne’s kids were busy in the kitchen, one making tea and the other making popsicles. There was an argument about who Mommy was to help, when her eldest shouted, “Mommy, let’s make Teasicles!” And there it was. An elegantly simple idea that inspired a brand built around novel, delicious treats with a commitment to clean ingredients. While our products no longer include any tea, we do use the finest organic fruit & botanicals to craft our award-winning frozen FruitPops and shelf-stable SuperFruit Freezies.

Today: Nostalgic treats with no compromise

What started as an idea to satisfy her kids’ cravings has in a handful of years grown to be one of Canada’s leading natural frozen novelty brands. “DeeBee’s Organics aims to recreate those treats we knew and loved as kids (but now wouldn’t dare feed our own children) into clean, short label, chemical free, delicious fruit-based treats for today’s modern family.” says Dr. Dionne. Look for even more new and exciting products coming to store shelves in 2021!
Caring is our core. We believe that Caring = Love + Accountability.

The Sweet Spot: Giving Back

As a certified B-Corporation, DeeBee's is committed to using our business as a force for good in the world. From our commitment to organics and to minimizing our environmental footprint, to the way we build team charitable initiatives into our business strategy, our commitment to caring echoes through everything we do.

DreamLauncher is an employee-driven initiative that unites our team around thinking beyond ourselves and using our business for a greater good. Each of our team members champions a special cause that is meaningful to them personally. DeeBee's supports & contributes to these initiatives with paid time for volunteering, in-kind donations and via contributions from our employee stock program.

Learn more about DreamLauncher!
Learn more about B-Corp!

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OUR PARTNERSHIPS

We’ve teamed up with organizations who are supporting the production of healthier food in North America and the protection of the planet for future generations.