Why Dr Dionne Laslo-Baker Is So Passionate About Supporting The LGBTQ2S+ Community

It’s Pride Month, and I’ve been reflecting on what diversity and supporting the LGBTQ2S+ community means to me.

I’m passionate about being a role model for using business for good, and I believe part of that is standing up for diversity and inclusion. That’s why supporting the LGBTQ2S+ community is so important to me – and to DeeBee’s.

DeeBee’s celebrates diversity in all its forms, and we encourage everyone on our team to be their true, authentic selves. Our diversity and inclusion policy ensures that we actively try to build diversity into our team and foster an environment where all genders, gender identities, races, sexual orientations and physical abilities are celebrated and respected.

We also devote time and fundraising energy to causes like Pride, The Trevor Project, Black Lives Matter, The Raven Project and the Indian Residential School Survivors Society. Our team also participates in ongoing diversity training and education, and we strive to use what we’re learning to be a brand that puts love and positivity out into the world.

I have personally been so moved witnessing loved ones who are courageous enough to share their true identity or orientation. My instinct is to not only protect them from the cruelties in the world, but, more importantly, to eliminate the cruelty in the first place. 

If you are given the space to live your authentic life, the latest research suggests that you will thrive! And we should all endeavour to give all people this space.

It is the world that needs to change, not the courageous people who are living their most authentic life. And I believe that one way of creating the change the world needs is to visibly show my love and support for the LGTBQ2S+ community.

I stand for kids having a world where it is safe to fully embrace who they are.  We can all contribute to ending the shame around gender and sexual orientation.

One of my favourite DeeBee's experiences was participating in Pride 2019 - the year before COVID-19 hit. We really went to town that year. Our team decorated my car and attached a massive speaker on top. We danced beside my family and marched to the music, dressed up in wild colours, handed out SuperFruit freezies to the spectators, and celebrated everyone being free in our world to love who they want to love and celebrate their true identity. In fact, we celebrate it – during Pride Month, and always!

Pride may look a little different this year, but the realities are the same. And DeeBee’s will never hold back in our strong support of giving everyone space to thrive and be their true, authentic self. This month, we encourage you to support DeeBee's fundraising initiative for the Trevor Project - for the month of June, DeeBee’s will match any donations made through our link


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