Do artificial food additives really “add” any value to our food?
At DeeBee’s Organics we are very proud to say that our products contain no artificial anything – this means no artificial sweeteners, colours, or dyes. We read labels, and we believe a label shouldn’t take longer to digest than your food. Ingredients shouldn’t be impossible to pronounce and they shouldn’t be questionable – they should be real, and they should be healthy.
Fortunately, all food additives are required to obtain the FDA approval of “GRAS” (Generally Recognised As Safe) which requires:
Under sections 201(s) and 409 of the Federal Food, Drug, and Cosmetic Act (the Act), any substance that is intentionally added to food is a food additive, that is subject to premarket review and approval by FDA, unless the substance is generally recognized, among qualified experts, as having been adequately shown to be safe under the conditions of its intended use, or unless the use of the substance is otherwise excepted from the definition of a food additive.
But what constitutes safe? The methodology behind GRAS only takes into account the immediate toxicity of a compound and its potential to cause cancer, but our bodies interact with what we eat in many different ways. Whilst is it comforting to know that artificial food additives do have some research to support that they aren’t immediately toxic or carcinogenic, additional effects of many of these compounds have not been widely studied beyond what is required to earn the GRAS approval.
With this in mind, no DeeBee’s Organics products ever contain artificial colours or flavours because we believe in real ingredients that are sustainably sourced, of the highest quality, are healthful, clean and natural. DeeBee’s Organics aims to inspire and educate through the creation of delicious, nutritious food that helps to grow strong bodies, happy families and a healthy planet.