Of Giving

What is Dreamlauncher?

An employee-driven initiative, DeeBee’s DreamLauncher weaves our team’s “dreams of giving” into the fabric of DeeBee’s Organics. This program ensures each team member can give back to a cause that they believe is truly important. DeeBee’s supports and contributes to these dreams by helping team members nurture and achieve their philanthropic goals, providing paid time off, resources and financial support, and designated charitable contributions linked to our employee stock option program.

How Does It Work?

Employee Stock Options

After one year’s employment, our staff are awarded employee stock options. The ESOP program is a way for all employees to share in our financial success. In addition to this, DeeBee’s designates 5% worth of extra equity rights to each team member’s give-back dream. Employees choose a charity, and after the equity rights are exercised, a cheque is delivered to the employee’s charity of choice in the equivalent value of those 5% equity rights .

Annual Action & Act of Giving

At the outset of the year, each DeeBee’s Organics employee identifies a philanthropic annual goal that benefits the community or the world at large. The goal is meant to be personal, and driven by whatever feels most meaningful for them in their lives and in-line with their values. The annual goal must have measurable KPIs, and we encourage it to be ambitious. DeeBee’s supports these annual goal initiatives by providing 3 days of paid time off and by matching donations or fundraising efforts

Donation Matching

DeeBee’s will match any donation or fundraising from annual employee initiatives.

All of us are apart of a bigger picture. Together, we can achieve our dreams of giving and showcase our achievements of giving back to what means most to us.



Dr. Dionne’s husband Steve has always supported her dream of making DeeBee’s a success. As an ophthalmologist and surgeon, he’s always dreamed of donating his skills and time to Orbis, an organization that provides training for doctors in developing nations on surgical procedures that restore sight. Dionne’s DreamLauncher project is to help fund an Orbis flight, so Steve can fulfill his own dream of teaching others to prevent blindness.



As a West Coast Canadian and 'island girl', Becky grew up playing on beaches, hiking, camping, and fishing for salmon. In her lifetime she’s seen salmon populations diminish as a result of poor forestry and watershed management, overfishing and environmental pollution. Using her experience from the early days of DeeBee's, Becky is working with local partners to create a charity ice cream bar company where all proceeds will fund salmon restoration in Port Renfrew, BC.


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