In honor of Inventor’s Day, we wanted to share a behind-the-scenes look at our founder Dr. Dionne’s story - how she invented DeeBee’s Organics by combining her knowledge as a scientist and a mom, and why she chooses to use her invention to make an impact!
Our Roots
While Dr. Dionne’s background is in science and research, it wasn’t until she became a mother that the spark for creating something new inspired her to start DeeBee’s Organics. "I decided to be an entrepreneur because… of my kids! Most people are surprised by this. The idea to start DeeBee’s Organics came from our own kitchen, when my kids were 8 and 10. David wanted to make tea and Jocelyn wanted to make popsicles. The two were arguing over who wanted to make what with mommy, when Jocelyn finally said, “Mommy, lets’ make ‘teasicles!’” That was the moment that started it all.
Balancing life as a parent and a professional can be challenging, but it’s also one of the best ways to keep your ambitions aligned with what matters most. Dr. Dionne says, “This simple idea sparked so much inside me when I realized, as a Mom and a PhD Medical Scientist, there weren’t enough healthy, organic snacks in the stores free from chemicals, toxins or preservatives. I had a ‘eureka’ moment and understood the reason why I spent all those years studying the effects of chemicals and toxins on child development – to create a company dedicated to providing every family healthy, clean-label, organic treats to enjoy together."
Building DeeBee's Organics
While building DeeBee’s Organics, Dr. Dionne faced what many women founders and inventors have to overcome - a lack of support, and the undermining of her ambitions from others. "One of the first bankers I spoke to for financing said not only that they couldn't fund us, but asked why I was bothering to do this?" she said. "I had a very successful husband who made a good salary... I actually got asked why I was disrupting the peace!"'
Fueled not only by her business’s mission but also by the determination to show other female entrepreneurs and inventors that anything is possible, she forged ahead and has now grown DeeBee’s to a thriving business with customers all across Canada and the United States.
Our Impact
Making an impact on individual health, ingredient awareness, and encouraging families to create meaningful memories together is what continues to inspire Dr. Dionne to create, innovate, and bring products to the market that make a difference. While most large food corporations have a profit over people mindset, Dr. Dionne has stayed true to her mission of helping families by providing accessible, delicious, healthy treats that everyone loves. And the impact doesn’t stop there - giving back to her employees and community is at the heart of everything DeeBee’s Organics accomplishes.
DeeBee’s Organics empowers employees to give back through the DreamLauncher program, where stock options, donation matching, and paid time off for volunteering are a part of how we do business and spread the impact of their success.
Being an inventor means that what you create is close to your heart, and even more than just a business. DeeBee’s Organics is the culmination of Dr. Dionne’s life’s work - the passion she has for science and health and the joy she gets from being a mom. Through DeeBee’s Organics, Dr. Dionne is able to share the best of both of these worlds every day, improving the lives of families and showing others that truly, any dream is possible.
