MAKING A DIFFERENCE
Behind the Clean Label:
Meet Our Founder
Dr. Dionne Laslo-Baker is a PhD medical researcher in the field of maternal-fetal toxicology. Her doctorate focused on the effects of exposure to chemicals during pregnancy on fetal development. This led her on a life-long quest to provide her own family with healthy food they loved. She then realized that food companies and the choices they make can be a force for good in the world. Dionne founded DeeBee's Organics with a mission to feed our families, do business differently, and create a legacy that will have an impact on future generations.
Kids: The Best Innovators
One afternoon, Dr. Dionne’s kids were busy in the kitchen, one making tea and the other making popsicles. There was an argument about who Mommy was to help, when her eldest shouted, “Mommy, let’s make Teasicles!” And there it was. An elegantly simple idea that inspired a brand built around novel, delicious food made with the goodness of real fruit, and a commitment to clean ingredients. While our products no longer include any tea, we do use the finest organic fruit to craft our yummy, shelf-stable SuperFruit Freezies.
What started as an idea to satisfy her kids' cravings has grown into something more. Throughout this journey, our core promise has never wavered: Always organic. No artificial anything. Always delicious. Today, DeeBee’s Organics transforms “treats'' by making versions with clean, real food ingredients that you’ll feel great about snacking on!
Our employee-driven DreamLauncher initiative is a unique approach to giving back, part of our commitment to a colorful world with more vibrance, kindness, and inclusion. DreamLauncher weaves our employees’ ‘give-back dream’ with our own, letting each team member support a cause that matters most to them. DeeBee’s supports and contributes to these dreams by helping team members nurture and achieve their philanthropic goals. We do this with paid time off, resources and financial support, and designated charitable contributions linked to our employee stock option program.