MAKING A DIFFERENCE
Behind the Label:
Meet Our Founder
DeeBee’s Organics founder, Dr Dionne Laslo-Baker is a Canadian expert on the impacts of environmental toxins - especially in the food chain - on child health. A PhD medical researcher in the field of maternal-fetal toxicology, her doctorate focused on the effects of exposure to chemicals during pregnancy on fetal development. A strong proponent for the health science behind organic food, Dionne founded DeeBee’s Organics on a mission to make ‘conscious’ snacking really fun!
Kids: The Best Innovators
One afternoon, Dr. Dionne’s kids were busy in the kitchen, one making tea and the other making popsicles. There was an argument about who Mommy was to help, when her eldest shouted, “Mommy, let’s make Teasicles!” And there it was. An elegantly simple idea that inspired a brand built around novel, delicious treats with a commitment to clean ingredients. While our products no longer include any tea, we do use the finest organic fruit & botanicals to craft our award-winning frozen FruitPops and shelf-stable SuperFruit Freezies.
What started as an idea to satisfy her kids' cravings has grown into something more. Throughout this journey, our core promise has never wavered: Always organic. No artificial anything. Always delicious. Today, DeeBee’s Organics transforms “treats'' by making versions with clean, real food ingredients that you’ll feel great about snacking on!
DeeBee’s Organics’ DreamLauncher program is an employee-driven initiative that weaves our team’s “dreams of giving” into the fabric of DeeBee’s Organics. Rather than backing a single company initiative, each team member champions a cause close to their heart. DeeBee’s supports and contributes to these dreams with donation matching, annual paid time for volunteering, and through designated charitable contributions linked to our employee stock option program.