Summer, sweetened by real fruit.
We’re officially at Target! Our SuperFruit Freezies are now available in Target stores nationwide, and it’s a moment our team has been dreaming about for years.
From early meetings and roadtrips to many follow-ups along the way, this has been a journey. Target has been thoughtfully expanding its assortment to include more better-for-you options and new brands worth discovering, and we’re proud to be part of that shift - bringing organic, no added sugar freezer pops made from real fruit to more families across the U.S.
Where to Find DeeBee’s at Target
You can now find DeeBee’s SuperFruit Freezies in the summer section at Target stores nationwide. Our freezie pops are shelf-stable, so you can conveniently shake and freeze them at home whenever you’re ready to enjoy some refreshing treats. The organic fruit purees tend to sink to the bottom of the tubes (like pulp in orange juice), so give them a good shake before freezing for the best tasting pops. That’s why you won’t find us in the freezer aisle!
Look for our Target-exclusive 24 pack, featuring two of our most loved varieties:
- Classic SuperFruit Freezies: Strawberry Lemon, Mango Orange, and Blueberry Pomegranate.
- Tropical SuperFruit Freezies: Pineapple Coconut, Peach Passionfruit, and Raspberry Lime.
They’re perfect for stocking your freezer all season long, for after-school snacks to park days, backyard BBQs, and everything in between. Available at Target stores from early April through July, check our store locator to find DeeBee’s near you.
What Makes Our SuperFruit Freezies Different
We’ve always believed that treats can be both fun and made with thoughtful ingredients.
Our SuperFruit Freezies are:
- Made from real organic fruit
- Sweetened with 100% organic fruit juice and purees
- Free from artificial colors, flavors, and preservatives
- Free from stevia and artificial sweeteners
- Just 25 calories per pop
They’re designed to deliver the same fun, nostalgic freezer pop experience - but made from real fruit. They’re the only freezer pops at Target made with organic fruit with no added sugar, making them a go-to option for families looking for a simple, fruit-based treat.
Most importantly, they taste amazing. Because fruit flavor can vary depending on when it’s harvested, we use a tiny amount of organic natural flavors sourced from real fruit to keep every pop consistently delicious. Not all natural flavors are created equal, check out our blog on Organic Compliant Natural Flavors to learn more about our sourcing and standards.
A Note from Our Team
We started DeeBee's with one big idea: that kids' treats could be made from real fruit and actually taste incredible. Seeing our SuperFruit Freezies on Target shelves feels like proof that better-for-you can go mainstream, and that families everywhere are ready for it.
To every person who has ever bought our freezies, left a review, or shared DeeBee's with a friend: this moment belongs to you too. Thank you for helping us get here.
If you spot us at your Target, we would love to see it! Tag us at @deebeesorganics so we can celebrate with you.
